Startup Canvas: Product Strategy and a Business Model for a New Product

Key questions to ask. A recommended approach. An editable template of the Startup Canvas to download.

Hey, Paweł here. Welcome to the free edition of The Product Compass newsletter, republished on Medium. My original post you can access without a Medium subscription: https://www.productcompass.pm/p/startup-canvas

In my career, I’ve advised dozens of startups. Many of them struggled with defining a product strategy and a business model for a new product.

I commonly got questions like:

• What choices do we need to make?
• What’s the difference between a Strategy and a Business Model?
• Should we use Business Model Canvas, Lean Canvas, or Product Strategy Canvas?

Over the years, I’ve refined a custom approach that worked particularly well when working with my clients:

In this post, I explain my approach and share an editable version of the Startup Canvas I haven’t presented before:

1. Strategy vs. Business Model
2. Disadvantages of the Popular Approaches
3. The Startup Canvas
4. Business Model Canvas vs. Lean Canvas vs. Startup Canvas
5. Recommended Resources
6. Startup Canvas: Summary And Conclusions