Product Strategy vs North Star Framework
When I started learning PM, different knowledge areas seemed isolated islands.
So today: How do you combine Product Strategy with the North Star Framework?
First, Product Strategy.
Strategy is not a plan, a goal, or a set of actions. It’s a cohesive set of choices that reinforce each other and, as you believe, will allow you to win:
- market (problems people have)
- constraints (e.g., geography)
- value proposition
- relative costs
- key metrics
- tradeoffs
- growth
North Star Framework perfectly aligns with that. It focuses on the value customers get from your product.
We typically define the North Star Metric and a set of Input Metrics that influence it the most. I love John Cutler’s insights, who calls it a “constellation.”
North Star Framework:
- Aligns seamlessly with your value proposition
- Provides you with leading indicators of long-term business success
The only valid solution is to make the North Star constellation part of your Product Strategy.
And this might make your product unstoppable.
Hope that helps!
What are your thoughts?
Resources to learn more:
- [Free] Product Strategy Canvas
- [Free] North Star Framework 101 (12 pages, PDF) by subscribing to my newsletter
- [Premium] Product Vision vs Strategy vs Goals vs Roadmap
