Product Metrics: The Ultimate Guide

I created an ultimate, interactive collection of free links and resources to help you learn Product Analytics:

Product Metrics: The Ultimate Guide

The collection includes:

1. Frameworks

• North Star Framework 101 (PDF)
• AARRR (Pirate) Metrics
• Google HEART framework

North Star Framework 101 (PDF)

2. Techniques

• Cohort Analysis
• Funnel Analysis
• Customer Segmentation

3. Types of metrics

• Vanity vs. actionable metrics
• Qualitative vs. quantitative metrics
• Exploratory vs. reporting metrics
• Lagging vs. leading metrics

More: Are You Tracking The Right Metrics?

4. What makes a good metric?

• A good metric is understandable
• A good metric is comparative
• A good metric is a ratio or rate
• A good metric is behavior-changing

More: The Four Components of a Good Metric

5. The Ultimate List of Product Metrics (PDF)

• Acquisition Metrics
• Activation Metrics
• Engagement Metrics
• Retention Metrics
• Revenue Metrics
• Referral Metrics

More: https://www.theproductcompass.tech/metrics

The Ultimate List of Product Metrics (PDF)

6. Recommended books

• Lean Analytics by Alistair Croll and Ben Yoskovitz
• Product Analytics by Joanne Rodrigues
• Data Science for Business by Foster Provost and Tom Fawcett

Hope that helps!

Thank You For Reading!

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