Product Metrics: The Ultimate Guide

I created an ultimate, interactive collection of free links and resources to help you learn Product Analytics:

Product Metrics: The Ultimate Guide

The collection includes:

1. Frameworks

• North Star Framework 101 (PDF)
• AARRR (Pirate) Metrics
• Google HEART framework

North Star Framework 101 (PDF)

2. Techniques

• Cohort Analysis
• Funnel Analysis
• Customer Segmentation

3. Types of metrics

• Vanity vs. actionable metrics
• Qualitative vs. quantitative metrics
• Exploratory vs. reporting metrics
• Lagging vs. leading metrics

More: Are You Tracking The Right Metrics?

4. What makes a good metric?

• A good metric is understandable
• A good metric is comparative
• A good metric is a ratio or rate
• A good metric is behavior-changing