Jobs-to-be-Done Masterclass with Tony Ulwick and Sabeen Sattar

Introduction to JTBD and ODI and a practical step-by-step example.

Hey, Paweł here. Welcome to the free edition of The Product Compass, republished on Medium! 🌎

Every Saturday, I share actionable tips and resources for PMs.

Here’s what you might have missed:

• Premium: How to Land a PM Interview: A Step-by-Step Guide
• Free: Your PM Competence Map + Skills Assessment
• Free: Your Guide to Crafting a Winning Product Strategy
• Premium: The Ultimate Validation Experiments Library (32)
• Premium: The Product Frameworks Compendium (35)

Jobs-to-be-Done Masterclass with Tony Ulwick and Sabeen Sattar

My guests are Tony Ulwick, book author and the mind behind Jobs-to-be-Done Framework, and Sabeen Sattar, Chief Operating Officer and product leader at Strategyn.

In the interview, we discussed:

• (01:14) Jobs-to-be-Done and Outcome-Driven Innovation
• (24:20) A practical step-by-step example
• (33:54) Q&A