The Double Diamond of Product Discovery & The Triple Diamond of Product Management

This is a free issue from my newsletter, The Product Compass, republished on Medium. You can read it here without a Medium subscription: https://www.productcompass.pm/p/the-double-diamond-of-design-thinking

Every time I present one of my product discovery diagrams, someone calls it a “Double Diamond of Design Thinking.”

But it’s far from the truth.

Following the original Double Diamond is an easy way to fail even though on its website, the Design Council claims it’s “A universally accepted depiction of the design process.”

So, in today’s newsletter:

1. The Double Diamond of Design Thinking
2. How to Add the Missing Pieces?
3. The Double Diamond of Product Discovery
4. The Recommended Design Thinking Approach
5. Summary and Conclusions
6. BONUS: The Triple Diamond of Product Management

1. The Double Diamond of Design Thinking

The Double Diamond is a visual representation of the design and innovation process defined by the Design Council.

It consists of two “diamonds,” each composed of two phases:

• Divergent thinking: Exploring many different possibilities and options. Generating choices.
• Convergent thinking…