How to Build the Right Product with Alberto Savoia (ex-Innovator at Google)

Market Research, Skin-in-the-Game, Your Own Data, XYZ Hypothesis, Pretotyping, Flirting With Ideas.

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How to Build the Right Product with Alberto Savoia (ex-Innovator at Google)

I decided to start a video podcast. My guest is Alberto Savoia, the first Engineering Director at Google.

He’s currently a lecturer at Stanford University. Alberto is also the author of the international bestseller The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed.

Here you can listen to our conversation:

Here are the top 9 actionable tips with additional information and resources:

1. Market Research: Ask for Skin-in-the-Game

Over 80% of new products fail. Alberto Savoia calls it “the law of market failure:”

”Most new products will fail in the market, even if competently executed.” — Alberto Savoia, The Right It