Long story short, I’m sharing this for free: Product Discovery Customer Interview (PPTX, Google Slides) Hypothesis prioritization canvas by Jeff Gothelff (PDF) Identifying underserved customer needs — introduction (PDF) Opportunity Score — Dan Olsen’s template + visualization (Google Slides) Opportunity Score — The Lean Product Playbook calculation (Excel) Jobs-to-be-Done: Opportunity Score formula…

Product Discovery is the most important area for a Product Manager. In recent 5 years, its popularity has exploded (+700% in Google Trends). Unfortunately, it is still largely misunderstood. In this article, I’ll present Product Discovery 101: Why do we need Product Discovery? Dual-Track Agile What’s inside Product Discovery? Initial…

14 videos, 10 books, and a top-notch course you can take for free. — Perfect for PMs who want to upskill: Strategy, Marketing, Goals, Leadership, and Advanced analytics. Before we dive in: Please study carefully. This is not a race Make notes 3 times a week, write a short post Start networking. See “PM People” Here is the plan: 1. Watch Summary of Good Strategy, Bad Strategy …

Continuous Product Discovery is the most important area for a Product Manager of an existing product. But many struggle to implement the theory in practice. Below I present the 4 steps and examples of organizing your Continuous Product Discovery work. The recommended approach combines the top techniques: Opportunity Solution Tree…

In some organizations, user prototypes serve primarily as containers of resources for developers. Meanwhile, they are the most important tool you can use to validate product ideas. Here are 11 ideas to get 101% from your prototypes: 1. Give the user a task to accomplish

Product Manager should spend most of her time on Product Discovery. But there are 3 different, popular approaches. It’s easy to get confused. What are they? And how to combine them (8 tips)? Before we dive in, those are: Start by interviewing customers. Ideate in a Product Trio (Product Manager…

9 videos, 7 books, and 2 top-notch courses you can take for free. — Perfect for: APMs at the beginning of their career POs who would like to become a PM PMs who want to upskill and better understand how best product organizations work Before we dive in: Please study carefully. This is not a race Make notes 3 times a week, write a…

I wish I had known them a few years ago. Top Product Managers to follow. — For every person: Talks about LinkedIn URL Twitter URL Newsletter URL Books Aakash Gupta

I started with Top PM Books, organized by category (e.g., Product Discovery) and seniority level (e.g., Senior PM) + related YouTube videos, authors, and their social profiles. On the same page, you can find free: Top PM Courses Top PM Templates Top PM Videos Top PM websites and articles PM…