I get the impression that OKRs (Objectives and Key Results) became a new cargo cult. Organizations mindlessly adapt them to every possible activity area, likely only because “Google does it.” In this article, I explain what OKRs are for (the WHY) and how to use them to achieve the expected…

Everyone is repeating “outcomes over output.” But many people, and even some Scrum.org posts*, cannot define it properly. — Let’s clear it up. There are three types of outcomes: 1. Business outcomes Those are metrics related to the organization’s goals like: increase revenue lower operating costs grow market share grow profit margin reduce churn rate Business outcomes allow the company’s stakeholders to track the company’s progress (e.g., “profit margin grows by 5%”).

Most product roadmaps are wishes, dreams, and sometimes even lies. — Every week I talk to dozens of PMs and POs. Many of them feel frustrated — their organizations expect predictability while not understanding that the nature of creating products is complex. I get it. Companies need plans. But it’s hard to ignore that traditional roadmaps are wishes, dreams, and sometimes…

A mini-course for ambitious product managers — This mini-course consists of 6 carefully selected videos presenting 6 essential strategic frameworks every senior PM should know. You can complete it in one hour (1:02:15). Each framework will help you ask better questions and look at problems from different perspectives. 1. SWOT Analysis SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a…

Books, courses, videos, internships, podcasts, frameworks, and more! — People asked me over and over again in DMs. So here it is :) Top free PM courses: I was going to make a list of the best free PM courses. But it turned out that 99% of them are noise. So here are just 3 you should bookmark: Paweł Huryn 🇺🇦 on LinkedIn: I was going to make a list of the best free PM courses. But it… I was going to make a list of the best free PM courses. But it turned out that 99% of them are noise. So here are just…www.linkedin.com

Recently I asked my friend: Can you put your laptop in your pocket? So why are you trying to fit everything into the Sprint? Yes, I’m a Scrum enthusiast. At the same time, it’s hard to ignore that for every tech product, there are 3 parallel streams: Product Discovery Product…

Understanding strategy is essential for every PM. And yet, even some CEOs struggle with it. — Many companies set goals or make plans and call them “strategic,” e.g.: “We want to grow our sales by 50%” “We will have the best time-tracking software” “By Q1 2024, we’ll release a new trading platform” Of course, everyone wants to make more money. But without a solid strategy, those…

In April 2014, together with a friend, we quit our jobs and started our own software company. We didn’t have any clients and had virtually no capital (~10$K). But after just a few months, we become the leader in our niche, and the largest companies from Europe became our customers. …

Over the last months, I have spoken with many product managers with MBAs. They confirm that MBA gives an organized and structured path for learning. They also commonly emphasize the importance of networking. Unfortunately, MBA is a no-go for people starting their careers. Most MBA programs require candidates to have…