15 Best Product Management Books for 2025
Best books on product management to help you learn and grow as a Product Manager
Whether starting in product or having experience, reading the right books is critical to growing as a professional.
This collection includes 15 essential books on product management:
- Best Product Management Books on Product Discovery (4)
- Best Product Management Books on Experimentation (2)
- Best Product Management Books on Leadership (2)
- Best Product Management Books on Product Marketing (2)
- Best Product Management Books on Objectives (2)
- Other Best Books On Product Management (3)
Each title covers critical lessons every Product Manager should know.
If you want more, visit our Notion collection of Top 120+ Books for Product Managers.
Best Product Management Books on Product Discovery
1. Inspired: How to Create Tech Products Customers Love
In this book, Marty Cagan guides us on how to build successful technology products that delight customers.
The key idea is that most of our ideas do not work. We need product discovery that results in a validated product backlog.
Recommended video: The Root Causes of Product Failure
Get on Amazon: https://amzn.to/3jhI5Yw
For more information, see my posts:
2. Continuous Discovery Habits: Discover Products That Create Customer Value and Business Value
In this book, Teresa Torres focuses on the importance of ongoing discovery work in product management.
She introduces concepts like the Product Trio and Opportunity Solution Tree and emphasizes talking to customers regularly.
This is just a must-read for anyone working on an existing product.
Recommended video: Introduction to Modern Product Discovery
Get on Amazon: https://amzn.to/40oi1eY
For more information, see my posts:
- Continuous Product Discovery Masterclass (course)
- Product Trio: Beyond the Obvious
- How to Fix the Double Diamond of Design Thinking?
3. The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Robert Fitzpatrick provides practical advice on conducting customer interviews to get valuable, meaningful feedback.
The key idea is that people are biased and might “lie to you.” The book emphasizes asking the right questions to uncover the truth about your ideas.
Recommended video: Start-up advice & How to talk to customers
Get on Amazon: https://amzn.to/3l4kEC9
For more information, see my post: User Interviews: The Ultimate Guide to Research Interviews
4. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Dan Olsen provides a step-by-step guide for creating successful products using lean principles and MVP prototypes.
My favorite concept from the book is the Opportunity Score, an intuitive way of estimating the value you can create by addressing a customer's need.
Recommended videos:
- A Playbook for Achieving Product Market Fit
- How to Iterate & Improve Your Product with Rapid User Testing
- How to Use Analytics to Optimize Your Product and Business
Get on Amazon: https://amzn.to/3wP39Zy
For more information, see my posts:
Best Product Management Books on Experimentation
5. The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed
Alberto Savoia provides a practical approach to testing new business ideas. His book focuses on the importance of pretotyping.
Concepts like the XYZ Hypothesis, Skin-in-the-Game, and Your Own Data (YODA) make it a must-read for any Product Manager.
Recommended videos:
Get on Amazon: https://amzn.to/3qkzNSt
For more information, see my post: How to Build the Right Product with Alberto Savoia (ex-Innovator at Google)
6. Testing Business Ideas: A Field Guide for Rapid Experimentation
David J. Bland and Alexander Osterwalder explain how to test business ideas.
The book emphasizes reducing risks and describes dozens of experiments especially relevant when working on new products.
Recommended video: Strategyzer Webinar: The Basics Of Testing Business Ideas
Get on Amazon: https://amzn.to/3YjPWDo
For more information, see: Testing Ideas: The Ultimate Validation Experiments Library
Best Product Management Books on Leadership
7. Empowered: Ordinary People, Extraordinary Products
Marty Cagan and Chris Jones focus on empowering teams and leading them with strategic context.
It’s a must-read for any product leader.
Recommended videos:
Get on Amazon: https://amzn.to/3wMsXp9
For more information, see my posts:
- Product Model First Principles: Product Team and Product Strategy In Depth
- Product Model First Principles: Product Discovery, Product Delivery, and Product Culture In Depth
8. No Rules Rules: NETFLIX and the Culture of Reinvention
This book looks at how Netflix built a culture of innovation. It explains why trusting your team and leading with context, not control, can lead to big wins in product management.
Recommended video: Co-CEO Reed Hastings on his new book about Netflix’s Culture
Get on Amazon: https://amzn.to/3jlo17A
For more information, see my post: The Product Leadership Playbook
Best Product Management Books on Product Marketing
9. Go-To-Market Strategist: Everything You Need to Reach Product-Market Fit
Maja Voje created an actionable step-by-step handbook packed with tactics and strategies from 54 leading go-to-market (GTM) experts from companies such as Hubspot, Miro, Figma, Metabase, CXL, and many more.
It’s my favorite book on Go-to-Market.
Recommended video: Mastering Go-to-Market Strategy
Get on Amazon: https://www.amazon.com/Go-Market-Strategist-Everything-Product-Market/dp/B0CN2H7LPD
For more information, see Maja’s post: 5 GTM Principles You Should Know as a PM
10. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Geoffrey A. Moore focuses on the challenge of transitioning high-tech products from early adopters to a larger mainstream market.
The book introduces the concept of the “chasm,” a significant gap between early adopters (visionaries) and the early majority (pragmatists).
It is a must-read for anyone working on new products.
Recommended video: Geoffrey Moore Shares His Advice from ‘Crossing the Chasm’ and ‘Zone to Win’
Get on Amazon: https://amzn.to/3Dzf2Gw
For more information, see my post: Crossing the Chasm: The Ultimate Guide For PMs
Best Product Management Books on Objectives
11. Outcomes Over Output: Why customer behavior is the key metric for business success
In this short read, Joshua Seiden explains why focusing on customer behavior is crucial for success.
The book emphasizes that companies should prioritize outcomes rather than outputs.
Recommended video: Webinar: Outcomes over output with Josh Seiden
Get on Amazon: https://amzn.to/3wR6qHF
For more information, see my post: Business Outcomes vs Product Outcomes vs Customer Outcomes
12. Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results
Christina Wodtke explains how to use the Objectives and Key Results (OKRs) framework to achieve significant goals and drive team success.
She emphasizes the importance of using OKRs to empower teams rather than control their activities.
Recommended video: #68 OBJECTIVE AND KEY RESULT
Get on Amazon: https://amzn.to/3DBfswm
For more information, see my post: Objectives and Key Results (OKRs) 101
Other Best Books On Product Management
13. Product-Led Growth: How to Build a Product That Sells Itself
Wes Bush explains how to use the product as the primary driver of customer acquisition, retention, and expansion. The book provides strategies for creating products that naturally attract and retain users.
Recommended video: Product Led Growth Framework Masterclass
Get on Amazon: https://amzn.to/3Hw7OV5
For more information, see my posts:
14. Lean Analytics: Use Data to Build a Better Startup Faster
Alistair Croll and Benjamin Yoskovitz provide a practical guide that helps startups and businesses leverage data to validate ideas, find customers, and grow effectively.
The book is part of the Lean Startup movement and emphasizes measuring and analyzing data to make informed decisions.
Recommended videos:
Get on Amazon: https://amzn.to/3Ykj51m
For more information, see the posts:
- Are You Tracking the Right Metrics by Ben Yoskovitz
- The North Star Framework 101
15. Playing to Win: How Strategy Really Works
A.G. Lafley and Roger L. Martin provide a comprehensive guide to developing and implementing successful business strategies.
The book is valuable for business leaders and product managers looking to develop effective strategies. It has also inspired my Product Strategy Canvas.
Recommended videos:
Get on Amazon: https://amzn.to/40onQJ9
For more information, see the following posts:
Visit the Entire Collection (Top 120+ Books for Product Managers)
If you want even more books on Product Management, including:
- The best product management books by seniority level
- Top product management books by category
- Related videos, authors, and their social profiles
Check out our free Notion collection of Top 120+ Books for Product Managers.
You might also like our free resources:
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